Our Guiding Principles

At Linda Fernando Coaching, we have a tradition of breaking new ground. A clear set of principles and corporate values have allowed us to readily adapt to changes in the market without sacrificing the quality or integrity of our work. Since our founding, this has been our recipe for success.


Linda Fernando Coaching is guided by these core principles:


  • Independence
    As consultants, we maintain independence from third parties, especially when decisions about suppliers or other vendors need to be made.

  • Objectivity
    The coaching and consulting we provide takes into account all opportunities and risks.

  • Competence
    We only provide coaching in areas in which we have proven expertise.

  • Confidentiality
    We treat all the knowledge and information gained during the consulting process with the utmost confidentiality.